AV Alliance in Barcelona for ISE 2024

AV Alliance in Barcelona for ISE 2024
Photo credit: Integrated Systems Europe

The start of the new year also means that the créme de la créme of the AV industry gathers in the Catalonian capital for the annual Integrated Systems Europe (ISE) trade show and conference. The prestigious event, which celebrated its 20th anniversary this year, took place between January 30th – February 2nd 2024 at the Fira de Barcelona Gran Via.

Over the years ISE has become the world’s leading audiovisual and systems integration exhibition on innovation in pro-AV technology, and this year’s was the most successful edition in the show’s 20-year history since its inception in Geneva in 2024. While ISE was already breaking records last year, in 2024 it attracted 27% more attendees in comparison, bringing in 73,891 unique verified attendees from 162 countries, and breaking further records with the number of single-day attendance on both the first and the last days of the show. Overall, ISE 2024 had 95,396 registrations in total with 172,627 visits during the four-day event, and sent the hospitality industry of Barcelona into an unprecedented frenzy to accommodate visitors arriving from all over the world.

For the AV Alliance, ISE is the most frequented industry trade show besides InfoComm, attracting our Members from Europe, the Americas, the Middle East, Africa, and Asia. It is now our tradition to gather as many of them, together with our esteemed technology partners, at our  “unofficial” – and increasingly large in size – AV Alliance dinners to help form even closer relationships within our global family, as well as to promote second and third level networking within the AV Alliance. This time around we not only had the pleasure to meet some of our newest members for the first time, but even got to celebrate the birthday of one of them in true AVA family style.

As always, almost all of our Sponsors – Barco, Disguise, d&b audiotechnik, Elation Lighting, Panasonic Connect, Yamaha, AV-Drop, Eurotruss, ROE Visual, Sennheiser, ARHT, IntelliEvent, and Theatrixx Technologies – were present on the record-sized 82,000 m2 exhibition floor, which this year hosted its largest-ever number of exhibitors (1,408).

Here is a small snapshot of the brand new products and solutions that some of our technology partners showcased at the ISE 2024:

At ISE 2024 our AV Alliance Platinum Sponsor Barco, who are our technology partners in the projection and image processing segment, kindly arranged an exclusive morning event for our AV Alliance members to present to us their brand new QDX projector, as well as to demo their new Encore3 presentation switcher. 

The Encore3, Barco’s highly anticipated third-generation Event Master platform is designed to be the ultimate IP (image processing) solution for every kind of event, offering integrated video signal distribution, switching, layered video screen composition, and the ability to manage all screen types (projection, LCD or LED)*.

Barco has also unveiled its newest extension of its portfolio with the QDX projector, which is designed to elevate visual experiences with up to native 4K resolution, REC. 2020 colors and brightness levels going up to 40,000 lumens. The QDX comes in a lighter unit, aiming to optimize transport costs and installation time. It also features an intuitive and user-friendly interface, and the incorporation of IoT allows for remote projector management, enhancing operational efficiency.*

Barco Encore3 demo for AV Alliance members

Our Platinum Sponsor Disguise has long been known as the grandmaster of extended reality for broadcast and virtual production, and the has been one of the pioneers in shaping the future of entertainment. As the solution provider that powered some of the world’s most talked about productions, from Eurovision to U2’s residency at the Las Vegas Sphere, Disguise was proud to showcase its latest cutting-edge technology on the exhibition floor – including the latest addition to their VX media server range, the VX 3.

Our AV Alliance Gold Sponsor ROE Visual unveiled Coral, its latest LED innovation, representing a significant leap forward in display technology that promises unparalleled visual experiences, boasting advanced features and cutting-edge design. Designed to revolutionize the world of AV integration, Coral was developed with demanding applications such as broadcasting and corporate settings where precision is paramount in mind. With a brightness of 1000 nits, a refresh rate of 7680Hz, and an 8:9 aspect ratio for native 4K or 8K resolutions, Coral delivers impeccable visuals that meet the highest standards.

In addition to the Coral launch, ROE Visual also showcased its acclaimed Topaz series and the new outdoor series Vanish ST. These products were specifically designed to cater to the demands of the AV integration and live events market and were developed in part based on the feedback from ROE Visual’s trusted clientele. The Topaz series, known for its exceptional image quality and versatility, and the outdoor LED solution Vanish ST, were one of the visual highlights of the ISE 2024 exhibition floor with their innovative applications and superior performance.*

ROE Visual Topaz 2.6 curved wall at ISE 2024
Zsolt Kassai, General Manager and Peter Muller, Director of Possibilities of Special Effects Ltd. with ROE Visual's Business Development director for Europe, Erik Baum.
ROE Visual Topaz 2.6 cube at ISE 2024

At ISE 2024 our AV Alliance Platinum Sponsor d&b audiotechnik unveiled a range of next generation audio solutions, all under the banner of the MILAN standard. The new range of MILAN-enabled products that d&b showcased in Barcelona two weeks ago included the DS20 Audio Networking Bridge, the DS100M Signal Engine and the D90 power amplifier, demonstrating the audio manufacturer’s dedication to driving the industry forward with future-proof technology*.

ISE never fails to impress us with its endless opportunities for networking and a stunning array of awe-inspiring technology and innovation. As always, we cannot wait to return to Barcelona in 2025 for an even bigger and better ISE!

In the meantime we invite you to get in touch with us and find out what our AV Alliance members can do for you and your event!