Groupe Novelty

With over 40 years of expertise in the events and entertainment industry, Groupe Novelty stands as a trusted leader, continuously raising the bar and setting a new standard for innovation and excellence. As experts in audiovisual technical solutions covering video, sound, lighting, truss, power, rigging systems, special effects and backline, our Group is constantly evolving and expanding its scope by integrating specialized brands.

“Our dedicated professionals bring their expertise and *signature *«French touch» to every project, supporting clients across *the *globe with tailored solutions and a commitment to success.”

-Jacques de La Guillonniére, Founder & President of Groupe Novelty

The addition of one of our key locations, **Novelty Dammam **in Saudi Arabia, to the AV Alliance further reinforces our commitment to the region. With a strong local presence in Dammam, we are ideally positioned to provide high-quality technical services while benefiting from the global expertise and resources of Groupe Novelty. Our local team, deeply rooted in the region, ensures that we maintain the agility, flexibility, and responsiveness essential to meeting the needs of our clients.

OUR EXPERIENCE

As the leading provider of technical event services in Europe, Groupe Novelty boasts the largest inventory of AV and event equipment anywhere in the continent. Through our specialised brands and worldwide locations, Groupe Novelty offers expert know-how, tailor-mode support and the latest event technology – including video, sound, lighting, power, stage structures, technical direction and backline services.

Drawing on decades of expertise and distinctive ‘French touch’, the group supports clients around the globe. With a state-of-the-art equipment inventory and teams of skilled professionals, we know how to make a difference!

OUR VALUES

We craft solutions that are perfectly aligned with your needs, combining practical expertise and strong values to consistently deliver operational excellence.. At all stages in the process, our teams are service-minded and keep their sights set on success in both touch technical and human terms.

OUR MISSION

From brainstorming to scouting, consulting to R&D, design to implementation, set-up to dismantling, our mission is to excel at every stage in the value chain to promote your ideas, concepts, artists and creations.