AR

AV Alliance Members can help bring digital content into the real world through augmented reality (AR) solutions that combine live environments with interactive virtual elements. Using smartphones, tablets, AR glasses and other compatible devices, digital graphics, animations and information can be layered over the physical surroundings, creating new ways for audiences to explore and engage with content.

AR can enhance product launches, exhibitions, trade shows, corporate presentations and brand activations. From interactive product demonstrations and virtual product visualizations to location-based experiences and audience participation, these solutions help make event content more engaging, informative and memorable.