For the launch of the new lung cancer treatment, Tagrisso, we designed, created and produced the entire artistic concept of the show.
It took place in Buenos Aires, in May 2019, at the Alvear Icon Hotel in Puerto Madero.
Starting from the production of the original script and graphic 3D elements for the content video, we created a 180-degree surrounding atmosphere that produced a strong impact on attendees.
The main projectable scenography covered a length of 15 metres at the front and two 15-metre-long sides. Seven 12K Full HD projectors and different lenses were controlled by Analog Way Ascender and Barco Encore.
The dB Technologies array sound system and the lighting and rigging design fulfilled our client’s expectations.
