Inspiring Experiences, Memorable Moments
BeWunder specializes in delivering large-scale, complex, and challenging projects. From staged immersive experiences to full-scale event production – BeWunder draws international expertise and decades of experience in the event, entertainment, and cultural experiences fields to create unique experiences for our partners, irrespective of scope and scale.
Our Event Production unit specializes in creating and delivering various live and hybrid event formats, including corporate events, conferences, opening and closing ceremonies, sports and social events, and temporary experience venues.
We provide state-of-the–art services by combining our expertise in project management, design, and engineering with our cutting-edge audio-visual, lighting, and event IT rental inventory. Our passion is to create innovative solutions and deliver exceptional events with the best quality, on time, and within budget.
Previously known as Neumann&Müller Event Technology, BeWunder now operates independently to deliver 360° design and delivery services for Event Production and Spatial Experiences in the Middle East.
Facts and figures
BeWunder’s journey in Dubai goes back to 2006 when our team successfully delivered one of the largest projection mapping shows of that time, for the inauguration of the newly built Dubai International Financial District.
Since 2010, we have been been responsible for design and delivery of multi-sensory, immersive experiences in more than 20 thematic and national pavilions at World EXPOs.
Our multi-cultural team of event technology professionals is capable of executing projects on a high international level under all circumstances, ensuring superior and timely implementation through well-established quality assurance procedures.
Riyadh, Saudi Arabia ⋅ March 2023
Terhal by DRAGONE
Renowned performing arts and experience design company, Dragone, recently debuted their first collaboration with the Saudi Ministry of Culture to reveal their latest production, Terhal. This creation is the first show of its kind in the Kingdom of Saudi Arabia, paying an ode to the region’s rich history, culture, and the significance its people play in modern society.
This theatrical live show features over 60 local Saudi artists, and 60 international performers, creating an adventure for the audience to experience. The journey follows Saad, a young Saudi living in Riyadh, who travels across time and space to make friends, experiences the intensity and ferocity of nature, and much more, all to discover that the key to the future lies in his country’s heritage. Moving beyond the realm of traditional theatre, Terhal is a captivating masterpiece and a celebration of all that the Kingdom has to offer.
Terhal is also the first Dragone show to open since the passing of Dragone’s founder and Artistic Director, Franco Dragone. He was heavily involved in its development, making it an extremely special show for the entire organization, with every artist and creative striving to honor his legacy in the industry.
BeWunder was brought in to deliver the full lighting scope for the course of the whole production, along with video, and rigging. Our team was heavily involved in the rehearsals stage of the show as well, ensuring that all details are complimentary to the artists on stage and the overall production.
Photos: Uladzislau Ivanou
Dubai, UAE ⋅ February 2023
World Government Summit Dubai
The World Government Summit is a forum that brings together leaders, experts, and decision-makers worldwide to share and build tools, resources, and policies that shape future governments. For a successful 10th edition of the World Government Summit, under the theme “Shaping Future Governments”, BeWunder provided the audio, video, lighting, and rigging scope.
This marks the second World Government Summit that BeWunder has successfully worked on. Featuring over 300 sessions, 200+ speakers, and over 80 International, Regional, and Intergovernmental organizations, The World Government Summit 2023 was open for a course of three days, from the 13th of February to the 15th of February 2023.
Riyadh, Saudi Arabia ⋅ January 2023
Gallery Design at Saudi Design Festival
BeWunder created an intricate projection mapping installation on the façade of the Gallery Design building, with the visual content provided by Kunzberg – an experiential design company from Germany. Gallery Design hosted an event that aimed to bring together individuals in the design community, to highlight their showroom and furniture gallery whilst also having various famed architects to deliver speeches and presentations.
As a part of the event, a projection mapping show was created and named, “Geometric Scapes”, referring to the spectacular 3D projection show that playfully uses the geometry of the building to depict ideas emerging from geometric elements. Accompanied by music provided by BeWunder’s audio installation scope, the façade of the building was transformed entirely into a stage.
BeWunder worked in collaboration with Gallery Design and Kunzberg for the purpose of this show, delivering projection mapping on a building façade along with audio to accompany the show.
Dubai, UAE ⋅ March 2022
Dubai World Cup After-Race Concert
On 26th March 2022, the Dubai World Cup hosted the biggest and most prestigious international horse race at Meydan Racecourse, carrying a purse of US$12 million. For the first time since 2019, the Dubai World Cup welcomed nearly 40,000 people from around the world, showcasing the city as one of the leading venues for international sporting events.
Visitors not only enjoyed one of the world’s best horse races but were also able to experience the post-race entertainment highlights which are just as renowned as the race itself. This included the Style Stakes fashion event, the closing ceremony fireworks and the highly anticipated after-show concert featuring Rudimental and Becky Hill.
The concert was very proudly brought to life by our team delivering the audio, video and lighting and the night was an enormous success enjoyed by all.
Photos: Uladzislau Ivanou
Dubai, UAE ⋅ October 2021 – March 2022
EXPO 2020 Dubai, Japan Pavilion
The Japan Pavilion presents a mind-blowing exhibition where visitors go on a wild ride from the past to the future. It shows how one country can harmonically incorporate traditions, culture, technology, and nature. In addition, the pavilion reveals one of the country aspects as an “encounter of ideas”, where concepts are being transformed into actions for a better future of the planet.
For the productive coordination between parties involved, we had to create a matrix of responsibilities to have a clear idea of where we stand at each point in time. Regular meetings with stakeholders were the main solution to the challenge.
Considering various external factors that have a direct impact on the sphere projection, a huge number of simulations had to be run by our designers and engineers. Our excellent experts tackled all rising problems without any delays.
The transition between zones was perfected through extensive algorithm calibration and sophisticated programming, where every minor technical or human factor was taken into account.
Photos: Andreas Keller
Astana, Kazakhstan ⋅ October 2017
EXPO 2020 Dubai, Kazakhstan Pavilion
The Kazakhstan Pavilion is highly interactive and perfectly designed. BeWunder handled a few of the challenges related to AVL scope, namely, high design demand on light scenes and planning. It required working with contrasting mounting positions for different types of lighting fixtures.
Moreover, in the last zone of “Unlimited Space”, it was very tricky to create a show between the artist and the robotic arm, to have an impression of an AR interaction between the two. Projections, light and video programming, audio and robotic arm programming all had to work in perfect unison without any delays or errors.
Since the demand was extremely high due to the large AVL scope it was important to increase the number of specialists rather than the number of working hours. Therefore, to successfully deliver the work BeWunder had allocated a large team for this project, which accomplished the task effectively and on time.
To achieve a desired goal in the “Unlimited Space”, our team spent two weeks of pre-programming movements with light and 4 weeks of rehearsal with a dancer. All aspects were synchronized on the curved 270-degree projection.
Photos: Andreas Keller
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