Over the past couple of years it has become evident that THE number one AV industry event that is not to be missed – at least on this side of the pond – is the annual Integrated Systems Europe (ISE) trade show and conference. The eagerly awaited 4-day event returned to Barcelona earlier this month, on 4-7 February.
The 2025 edition of ISE, which showcased a staggering volume of innovation, industry advancements, and groundbreaking technologies under the theme “Connection Restored”, has broken all previous records set by the massively successful show. Although having set the bar higher and higher each year since its inception 20 years ago, but especially since its move from Amsterdam to Barcelona in May 2022, the tech show once again exceeded all expectations in terms of visitor numbers.
ISE 2025 welcomed a grand total of 85,351 unique verified visitors from 168 countries, marking a 15.5% increase from the previous year. The total number of registrations reached 110,540 with 185,700 visits across the four days. (Source: ISE)
For the AV Alliance, ISE is the most frequented industry trade show besides InfoComm, attracting our Members from Europe, the Americas, the Middle East, Africa, and Asia.
As always, almost all of our Sponsors – d&b audiotechnik, Elation Lighting, Panasonic Connect, Yamaha, AV-Drop, Eurotruss, ROE Visual, Sennheiser, Barco, Disguise, IntelliEvent, and Theatrixx Technologies – were present on the whopping 92,000 m2 exhibition floor (10,000 m2 larger than last year), which this year hosted its highest-ever number of exhibitors in ISE history (1,605) on the largest show floor space yet (92,000 sqm) across eight Halls.
Here is a small snapshot of the solutions and products that some of our technology partners showcased at the ISE 2025:
After a successful launch at LDI in Las Vegas last December, our technology partner Elation also showcased its new PARAGON LED profile moving heads at ISE 2025. This new flagship series, which represents Elation’s most advanced lighting fixtures to date was built to meet the evolving demands of today’s productions, representing the next generation of intelligent entertainment lighting with its unmatched versatility, precision, and power in a compact, lightweight form.
Speaking about delivering a lighting solution that meets the demand of lighting professionals by adapting to any environment without compromise, Eric Loader, Global Vice President of Sales at Elation says: “We listened to lighting designers who wanted more flexibility, greater output, and a streamlined system that could do it all.”From concept to execution, we refined every detail—ensuring PARAGON isn’t just another moving head, but a true workhorse that raises the bar for lighting technology.”
Since its debut, PARAGON has been specified for major concert tours, broadcast studios, and immersive installations, proving its reliability and adaptability across multiple applications. *
Barco, who are our technology partners in the image processing segment, placed great emphasis on creating experiences at this year’s ISE. Their booth featured a hugely popular immersive experience in projection mapping, The Circle of Inspiration, an IP wall that showcased Barco’s IP solutions with Encore3, and an immersive escape game experience featuring their wireless conferencing room system ClickShare.
During ISE 2025 our technology partner Disguise won two Inavation Awards 2025, as their EX product range was selected not only as the Best in Show, but also the Best Event Technology.
At ISE the Disguise team showcased the interactive TouchDesigner effects (available through the optional real-time connector license launching later in 2025) on the EX range by playing back the project file of immersive experience The Hidden Forest on an EX 3+. Their entire stand in Hall 3 was powered by the EX 3+ media server, which is the latest release in their modular scalable hardware architecture.
The Disguise EX media server line was launched in 2024, designed for unmatched performance and creative flexibility, providing pixel perfect video playback in a modular scalable architecture. It is the go-to solution for system integrators and design consultants looking for a highly performant, reliable yet accessible machine to power any permanent installation such as museums, theme parks, cruise ships and immersive spaces, driven by the most advanced and integrated software and round-the-clock support.
Congratulations to the Disguise team on their wins!
Our AV Alliance Sponsor ROE Visual did went all out on booth design at ISE 2025, featuring a range of cutting-edge LED display solutions, including the Coral, Topaz Curved, Vanish ST in a 90-degree setup, Black Marble BM2i interactive LED floor in a “tunnel of love”, the new products we have on display, such as the Black Marble Interactive LED floor and and Jet LED panels.
- Sierra featurines common cathode flip-chip 4-in-1 LED technology in an ultra-fine 1.2mm pixel pitch, delivering exceptional brightness, contrast, and reliability.
- Denali redefines visual excellence with an ultra-thin frame, 0.78mm pixel pitch, and native 16:9 resolution, powered by Micro LED In Package (MIP) technology for superior performance.
- Coral is designed for demanding broadcast and corporate applications, Coral offers COB-based fine-pitch LED technology with stunning color accuracy and deep contrast.
It has become a tradition to gather our attending Members and Sponsors together for our customary AV Alliance dinners (of which this year we had three instead of the usual two) to help nourish and build relationships within our global family, as well as to promote second and third level networking within the AV Alliance. It is always wonderful to get to spend as much time together throughout the year as possible, even outside of our AGM and Get Together events!
Year after year, ISE keeps surprising us with the stunning displays of the latest, most cutting-edge technology, the volume of industry professionals it attracts, the connections and opportunities it creates. Here’s to another successful trip to Barcelona, we look forward to seeing you all in 2026!